A radically fresh composition, dictated by a name that has the ring of a manifesto.

That was the way François Demachy, Dior Perfumer-Creator, wanted it: raw and noble all at once.

Natural ingredients, selected with extreme care, prevail in excessive doses.

Radiant top notes burst with the juicy freshness of Reggio di Calabria Bergamot. Ambroxan, derived from precious ambergris, unleashes a powerfully woody trail.

XXX is an act of creation inspired by wide-open spaces. An ozone blue sky sprawled above a rocky landscape, white-hot beneath the desert sun.